Lacey Pfalz

by Lacey Pfalz
Last updated: 11:05 AM ET, Thu May 9, 2024

Globus family of brands (GFOB), which sells Globus, Cosmos and Avalon Waterways, launched a new Travel Advisor Portal (TAP) and an educational platform for travel advisors as part of a new trade campaign, “We’ve Got U,” which focuses on supporting advisors. 

The new Travel Advisor Portal is in its first phase. New enhancements include the ability for advisors to share co-branded itineraries from the three brands, an updated design and user interface, and a search tool for advisors to easily find the itinerary they are searching for. Additionally, advisors will be able to book experiences and manage client reservations, find marketing materials and product information for learning and promotion purposes and new training tools. 

globus, trave advisors, globus family of brands, tour operators

“We’ve Got U” is the new trade campaign motto for Globus family of brands. (Photo Credit: Globus family of brands)

One of these new training tools is GFOB U, the new educational platform designed specifically to enhance travel advisors’ knowledge about the brands and destinations they visit. 

“When we tell Advisors that we’ve got you, we mean it,” said Camille Olivere, chief sales officer for the Globus family of brands. “With this launch, we’re rolling out the proverbial red carpet for ‘U’ – Travel Advisor partners – with messaging and new tools that showcases the fact that Travel Advisors are at the center of everything we do. Together, we make an unbeatable team delivering experiences of a lifetime to our clients.” 

Travel advisors who are not yet registered with the TAP can easily do so; they can also sign up for bi-weekly emails or join Globus’s dedicated travel advisor Facebook group to stay up to date on the latest news impacting them. 

In recognition of Travel Advisor Appreciation Month, travel advisors who make new Globus bookings in May can earn up to $100 in bonus commission for each new booking registered with GFOB. 

“On our new, improved TAP, we’re providing Advisors a one-stop-shop to explore next-generation river cruising options and a dozen styles of touring, in more than 70 countries, on six continents,” said Olivere. “But that’s not all. For the first time, Advisors not only have easy access to search our brands, styles and itineraries in one place, they can now share the details directly with clients with a new ‘co-branding’ feature, providing a personal, call-to-action, offering them a seamless, research-to-booking platform, making it easier than ever to convert leads to sales.”

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