Wendy Wu Tours has unveiled plans to launch a collection of tours in North America for the first time in “a landmark expansion”.
The operator, which is best-known for escorted tours across Asia, has appointed Jayne White as North America product manager.
North America specialist White will lead the development of the new US and Canada programme and brings more than 34 years’ experience from roles at Kuoni, Titan Travel and Premier Holidays.
The inaugural collection will launch later this year, with more details of itineraries to be announced in the coming months.
Agents can register for updates on the programme, including training opportunities and further information, by emailing tradesupport@wendywutours.co.uk.
Gary King, head of trade sales, said North America has “always felt like the obvious next step” for the business and he was “confident” agent partners will be “incredibly excited” by the expansion announcement.
He added: “We have a hugely loyal customer base that travels with us time and again, and this gives those customers the opportunity to experience an entirely new continent with a brand they already know and trust.
“Our business development managers regularly hear from agents whose customers are choosing between Asia and North America. Until now, we haven’t been able to compete in that space.
“This expansion changes that, giving agents greater choice, greater flexibility, and another compelling reason to recommend Wendy Wu Tours.”
White said she believed Wendy Wu Tours had “the opportunity to bring a fresh perspective” to escorted touring across North America.
She added: “I’ve spent almost three decades specialising in North America and what immediately attracted me to Wendy Wu Tours was the opportunity to build something truly distinctive.
“The business has earned an outstanding reputation for creating immersive, expertly crafted touring experiences, backed by exceptional customer service and long-standing supplier relationships.
“My ambition is to create a collection that perfectly complements the Wendy Wu Tours brand by working with the very best partners, uncovering authentic experiences and designing inspiring itineraries that allow customers to explore somewhere new with complete confidence through a company they already know and trust.”
