… Samia’s Royal Tour film, diplomatic efforts pay off
ARUSHA: TANZANIA has solidified its status as a premier tourism destination in Africa, winning four prestigious awards at the 31st Annual World Travel Awards (WTA) held in Mombasa, Kenya over the weekend.
This recognition not only showcases the country’s stunning natural beauty and rich cultural heritage, but also paves the way for sustainable economic growth.
The WTA grand finale brought together tourism stakeholders from across Africa to celebrate excellence and innovation in the multi-billion-dollar tourism industry.
Experts attribute Tanzania’s recognition as the top African tourism destination to the dedicated efforts of President Dr Samia Suluhu Hassan.
This accolade significantly enhances Tanzania’s global profile, attracting more international tourists and investors, which can lead to improved infrastructure and services.
Tanzania National Parks (TANAPA) Conservation Commissioner, Musa Kuji, said that this achievement is a culmination of the president’s commitment to promoting Tanzania as a premier tourism destination.
Addressing tourism stakeholders and staff at TANAPA headquarters, Kuji noted that President Samia’s film, “Tanzania: The Royal Tour,” has significantly elevated the country’s profile.
The film showcases Tanzania’s breathtaking landscapes, diverse wildlife and vibrant cultures, successfully captivating both domestic and international audiences.
Commissioner Kuji expressed gratitude to President Samia for her visionary leadership, highlighting how her initiatives have expanded the country’s tourism appeal and promoted its natural and cultural heritage globally.
He pointed out that this recognition transforms Tanzania’s perception into a must-visit destination for travellers seeking authentic African experiences.
The tourism awards carry substantial economic benefits, unlocking numerous business opportunities and attracting foreign investment, which is crucial for strengthening the country’s economy.
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“With increased attention on Tanzania, we anticipate a surge in direct foreign investments in the tourism sector and beyond,” said Kuji, who also serves as a business and financial guru.
He said that such investment is vital for enhancing national park facilities and services, thereby enriching visitor experiences.
Moreover, these awards foster collaborations with global organisations, leading to joint initiatives in conservation, sustainability and cultural promotion, which further enhance Tanzania’s standing on the international stage.
Leading the accolades were Serengeti National Park and Mount Kilimanjaro, both recognised among Africa’s best. These legendary sites, under the stewardship of TANAPA, received high praise at the WTA for their unparalleled natural wonders.
Serengeti National Park was named Africa’s Leading National Park for 2024, marking its sixth consecutive win.
Founder of the WTA, Mr Graham E. Cooke, announced the award during the gala dinner on October 18, 2024. The park triumphed over notable competitors, including the Central Kalahari Game Reserve (Botswana) and Kruger National Park (South Africa).
“This accolade acknowledges the park’s stunning landscapes and the dedication of the rangers, conservationists and local communities who work tirelessly to preserve its unique ecosystem,” said Serengeti National Park’s Chief Warden, Stephano Msumi. He reaffirmed their commitment to conservation and sustainable tourism.
Mount Kilimanjaro also garnered recognition, being voted Africa’s Leading Tourist Attraction for 2024. This achievement underscores TANAPA’s extensive conservation efforts and promotional initiatives, including the successful “Vote Now” campaign that mobilised outdoor enthusiasts worldwide.
Upon receiving the award for Kilimanjaro, Senior Assistant Conservation Commissioner Ms Betrita Lyimo expressed appreciation and extended an invitation to global travellers: “We invite you to experience the unparalleled allure of Africa’s highest peak, whether through exhilarating treks or serene vistas.”
Kilimanjaro offers climbers a unique expedition through diverse climatic zones, culminating at its snow-covered peak of 5,895 metres above sea level. Its challenges and breathtaking vistas attract adventurers worldwide.
“These awards not only highlight Tanzania’s captivating landscapes but also underscore the importance of sustained conservation efforts,” said TANAPA’s Principal Conservation Officer, Ms Catherine Mbena. “It is imperative to protect these natural wonders for future generations to experience.”
