Partnership is a move to encourage inbound Chinese tourism

Chinese-OTA has unveiled an exclusive partnership with Air China, to launch the Explore China campaign. 

The collaboration between the brands will see a promotion, running from 13 March- 30 April 2024, to encourage travellers from the UK, France, Germany, Italy, Spain and Switzerland to discover China.

Offered exclusively through the app, the campaign will have travellers from selected European countries who purchase a single round-trip flight to China will receive two additional one-way flights within China at no extra cost. 

Holidaymakers will benefit from Air China’s special discounts on select routes to China’s cities. Customers will get extra savings of £50 or €50 on all routes booked before 27 March.

The campaign has a dedicated Explore China landing page on

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