Some businesses have gone as far as self-imposing taxes for what they say is the good of the planet. Maple Leaf Adventures, an expedition cruise line operating along Canada’s British Columbia coast, has joined other operators to collect a C$200 sustainability fee per passenger. “This is a ‘representative amount’ but not nearly the true actual cost to be a responsible operator,” said Maureen Gordon, the cruise line’s co-owner, noting that the money goes to conservation groups, sustainable operations and Indigenous communities.
Still, critics wonder if it’s elitist to charge a tax that might price some travellers out of visiting. “I believe there are more equitable and effective ways to address issues like overtourism without burdening travellers unfairly,” said Tsui. “Ultimately, I hope for a balance where tourism taxes are used judiciously to support sustainable tourism practices while still welcoming visitors.”
Whatever your view, the charges have become an important revenue source for governments and aren’t likely to go away. For example, Barcelona estimates it will collect up to €100m in 2024.
These taxes, Francis notes, “are very effective in raising funding”.
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