Caribbean excursions operator Island Routes debuted an Island Routes Rewards loyalty program for travel advisors that will offer benefits ranging from free experiences and preferred rates to priority access for clients and robust marketing support.

• Related: Island Routes adds tours in St. Vincent and the Grenadines

Travel advisors can earn free Island Routes experiences when they meet specific targets within a calendar year, from a free catamaran cruise valued at $150 when meeting a target of $5,000 in bookings to a free Private & Bespoke Experience in Jamaica valued at $3,000 when they reach bookings of $50,000. Experiences may be redeemed for advisors’ personal use or can be gifted to clients.

Program members will also receive up to 20% off tours and experiences, priority access to new Island Routes offerings and market support and resources including email templates, social media content and promotional materials.

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