Duncan Croucher has been promoted by Not Just Travel from senior cruise business development manager to head of cruise sales.
The new role gives him full responsibility for the homeworking company’s cruise commercial operation and its relationships with cruise line partners.
Croucher has been a central figure in the group’s cruise division, which has seen sales more than triple since being created in October 2022.
He joined the business in January 2019 as a personal training coach, having spent nearly 18 years in the industry. He was previously regional sales manager at JTA, and held cruise sales roles with P&O Cruises, Cunard and Regent Seven Seas.
Croucher started his travel career as a retail manager with Lunn Poly and Thomson.
Company co-founder Steve Witt said: “Duncan has built something genuinely impressive in our cruise division, which has been so successful that we expanded many of the benefits to our entire network.
“The extraordinary growth in cruise sales over the past few years is significant and Duncan has been at the heart of it. He knows this sector and our trade partners inside-out, he knows our consultants, and he is the best person to take it forward.”
Croucher added: “Cruise is performing strongly and our consultants are increasingly confident in selling it, particularly at the higher end.
“The training programme we have built has made a real difference. There is more to do and we look forward to driving the next phase of cruise sales growth.”
