Newmarket Holidays has brought out its latest brochure featuring 11 new tours as it launches its largest-ever TV advertising campaign.
The escorted tours specialist has also introduced a new Tour Plus Collection of flexible pre and post tour extensions on a range of itineraries in its new 2026-2028 programme.
The TV advertisement will air nationwide during the peak season with a call to action to see “your trusted local travel agent” to book and offering limited-time savings of up to 15% off its full portfolio of escorted holidays.
The ad will be running across Sky TV networks during peak viewing periods.
The brochure’s 11 new itineraries span Europe, Asia, Australasia and the Americas, with tours added to the operator’s range of Classic, Solos and Premier collections.
Key new long-haul destinations include Australia, China and Patagonia to meet demand for experiential travel and once-in-a-lifetime touring.
New itineraries range from a luxury Indian rail adventure and a solos-only tiger safari to a combined Australia and New Zealand adventure, a tour taking in some of China’s highlights, and a cruise along the Yangtze River.
The new tour category Tour Plus, offered for the first time in the programme, is aimed at holidaymakers who want to personalise their journeys with additional exploration or relaxation. More than 40 Tour Plus options are featured, including cruise, event, safari and city extensions.
The Tour Plus options include holidays with river and ocean cruise additions, long-haul adventures with beach and activity extensions, and popular event breaks.
Hayley Morris, head of trade sales and partnerships at Newmarket Holidays, said: “We know agents are increasingly working with customers planning further ahead for milestone trips or looking to tick off big wish-list destinations, and this brochure has been shaped with that in mind.
“From the flexibility of Tour Plus to the excitement of touring in places like Patagonia, Japan and Australia, there’s a real focus on variety and personalisation this year. Add to that our biggest-ever TV campaign and a compelling launch offer, and we’re giving the trade strong reasons to spotlight escorted touring this season.”
