Travel experts have named the top placed everyone should visit in their lifetimes
There are plenty of destinations across Europe(Image: Paul Biris via Getty Images)
Europe boasts an abundance of must-see locations, ranging from sun-kissed coastlines to towering mountains, glaciers and historic monuments. The continent caters to all tastes and preferences.
Nevertheless, choosing exactly where to go can prove challenging given the wealth of options available. Therefore, I consulted a group of travel experts regarding which nation deserves at least one visit during a lifetime.
While numerous Brits favour Spain for sunshine-filled getaways, and Paris remains a sought-after short break location, neither secured the experts’ top recommendation.
Portugal, Greece and Italy emerged as the highest-rated nations worth exploring. The specialists provided rationale for their selections, ranging from heritage, traditions and cuisine.
Championing Portugal as Europe’s premier destination, Joanne Lynn, travel specialist at cruise and tour operator Riviera Travel, said: “It offers an impressive mix of history, scenery and culture, but what really makes it stand out is the contrast between its regions, particularly beyond the well-known Algarve.
“While the Algarve is popular for its beaches and warm climate, the Douro Valley provides a completely different experience. This is a quieter, more traditional side of Portugal, where travel is centred around the river and the surrounding vineyard landscapes.
“It’s less about resort-style relaxation and more about taking your time and enjoying the setting.” Visitors can journey through vineyard landscapes while absorbing scenic rural vistas. Opportunities exist to taste Portugal’s celebrated wine and port varieties.
Joanne added: “These experiences feel far more personal and rooted in place than what many travellers might be used to in busier destinations.
“Overall, it’s this contrast that makes Portugal stand out. The Algarve offers ease and familiarity, while the Douro Valley provides a quieter, more authentic perspective, shaped by landscape, tradition and local culture. Experiencing both highlights just how varied the country is, and why it leaves such a lasting impression on those who visit.”
Meanwhile, Tricia Handley-Hughes, Managing Director of InteleTravel UK and Ireland, identified Greece as “an absolute essential” for any bucket-list.
She commented: “What makes it so special is the diversity – you can stand in the shadow of the Parthenon one morning and be in a quiet cove by sunset. It also offers a sense of authentic hospitality that is increasingly hard to find.
“Whether you are island-hopping or exploring ancient ruins, the experience is truly humbling.” Tricia noted that Greek accommodation options span from conventional self-catering flats through to premium hotel establishments.
A final recommendation is Italy. Tim Hentschel, CEO and Co-founder of HotelPlanner.com, maintains it “effortlessly” merges historical significance, cultural richness and lifestyle within one journey.
He explained: “Travellers can experience the depth of Rome, the artistry of Florence, and the relaxed coastal pace of the Amalfi Coast, all without feeling too rushed.
“For me, Puglia in Italy, with its whitewashed towns, Adriatic coastline and exceptional local cuisine, delivers an authentic summer experience without the intensity and crowds of other Italian hotspots. It’s one of the few destinations that consistently delivers on expectations, making it a reliable choice for making memorable experiences every time you visit.”
