Airbnb names picturesque village near Scots loch among best summer destinations

A PICTURESQUE village which sits on the shores of a famous Scottish loch has been named among the best summer destinations.

Airbnb has revealed the top travel trends in 2025 for the upcoming months.

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With summer on the horizon, the company has also named its top destinations for 2025’s sunshine season, along with a selection of Airbnb Homes and Experiences for planning the perfect trip.

And one Scottish village made it into the top locations under the peak escapism trend.

Whether driven by wellness trends or a craving for fresh air, holidaymakers are swapping sun loungers for summit views.

Search demand is soaring for mountain towns and rugged coastlines that offer real adventure – from hiking and wild swimming to unforgettable moments in nature.

Balloch which sits on the shores of Loch Lomond has been named as one of the places to go.

The stunning village offers easy access to the Trossachs National Park, and is perfect for kayaking, hiking and peaceful rambles.

Airbnb added that the lochside spot has witnessed an increase in searches by well-over 100% this summer.

Annie’s Apartment has been suggested for a cosy stay – five minutes away from Loch Lomond.

The charming village of Bushmills, Northern Ireland has also been named as a top destination for this trend.

It’s a stone’s throw from the Giant’s Causeway, and is a gateway to breathtaking cliff tops, and serene beaches.

Rocca Pietore in Veneto, Italy is the third location to be hailed as an escapism trip.

Tucked in the heart of the Dolomites mountain range, this alpine village is perfect for glacier hikes, high-altitude trails and scenic cable car rides with jaw-dropping views.

Luke Impett, Partnerships and External Affairs for Northern Europe at Airbnb, comments: “This summer, we’re seeing a clear shift in how people want to travel.

“Brits are moving beyond the typical beach holiday, leaning into adventure, culture, and moments that feel more personal – whether that’s hiking along the dramatic coastline of Portrush, chasing live music in Manchester, or discovering food scenes off the beaten path in Tropea.

“The demand for meaningful, immersive travel is growing and with Airbnb, guests can find everything from unique places to stay to authentic, local experiences.”

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