According to Sykes Holiday Cottages’ 2026 Staycation Index, Britain’s most affordable spot for a week’s stay is Louth, the lovely Lincolnshire market town, only 10 miles from the underrated North Sea coast. Head due east and you hit Saltfleetby-Theddlethorpe Dunes National Nature Reserve, an enormity of sand, sky and salt flats that remains uncrowded even in peak season.
Mablethorpe, just south, with its beach huts and traditional seaside fun, is busier. But beyond that the Lincolnshire Coast quietens again. There’s Sandilands, where a golf course is being rewilded for nature and a new café is opening this summer, and there’s vast, dune-backed Moggs Eye, completely uncommercialised save for the Boatshed café, with its panoramic roof terrace. The icing on the cake is Anderby Creek, one of the UK’s best beaches.
Where to stay
Sykes Cottages offers Eastview in Saltfleetby, sleeping four, from £572pw in July and family-friendly Maple Lodge, part of a Landal resort in Louth, from £631pw. Lodges at the Landal property in Bude meanwhile, start from £1,250pw.