SMALL-GROUP TOURING CONTINUES TO SURGE
Small-group travel has been one of the strongest touring trends of the post-pandemic era, and 2026 will only accelerate it, say multiple tour operators.
For the Globus family of brands, Small Group Discovery tours remain the company’s highest-earning engine for Canadian advisors. Denise Harper, managing director of sales, Canada, says demand is rising fast.
“Canadian travellers are choosing intentional, intimate and immersive journeys. Small Group Discovery tours offer fewer travellers, deeper experiences and a stronger sense of community,” says Harper. “Premium appeal leads to premium pricing, and premium pricing leads directly to stronger commissions. Pair that with the desire for culturally rich experiential travel and you have a high-margin style that perfectly aligns with what Canadians are booking now.”
Harper says the key for advisors is embracing the modern touring narrative. “More travellers who once defaulted to FIT are choosing touring because it gives them the same experiences with less stress and better value. Advisors who champion how today’s touring blends freedom with ease – and showcase Small Group Discovery tours as the elevated alternative to DIY travel – will be the ones who grow fastest and earn the most in 2026.”
CIE Tours also highlights small-group touring as a top trending category for 2026. The company’s new Ireland Walking & Hiking trips tap directly into the demand for nature-forward, active travel. “These tours are capped at just 16 guests and blend light daily hikes with cultural visits,” says Rosanne Zusman, Chief Commercial Officer at CIE Tours.
Transat says emerging destinations like Agadir, Morocco offer more than a traditional sun holiday
GROUP TRAVEL: HIGH VOLUME & VALUE
A clear profit pillar for 2026 is group travel, adds Zusman.
“For 2026, we see the strongest earning potential in group travel, whether customised or based on pre-set itineraries offering exceptional value. A single booking can represent dozens of travellers, generating significantly higher trip value and opportunities for pre and post extensions,” she says.
CIE Tours’ long-standing roots in Ireland give advisors reliable support and strong margins. “Our deep relationships with hotels, attractions, transportation partners and local guides mean advisors can count on seamless operations and priority access. We offer group-ready itineraries, dedicated group support and the option to include commissionable air,” adds Zusman.
She encourages advisors to specialize in Ireland and Britain group travel and lean into the company’s Inclusive Advantage, which simplifies budgeting and increases conversion.
“Think groups first. Approach families, social clubs and community organizations proactively. Advisors who plant the seed now will be well positioned to convert high-earning group departures in 2026 and beyond,” she says.
EUROPE’S EMERGING DESTINATIONS
Europe remains a powerhouse for Canadian advisors, and Transat sees even greater opportunity ahead. “Europe continues to be a top performer, particularly multi-destination tours and curated experiences. These align with strong demand and allow advisors to earn higher commissions,” says Renée Boisvert, Vice-President, Tour Operator Products & Sales.
Transat is diversifying its portfolio with emerging destinations like Istanbul and Agadir. Boisvert advises advisors to stay informed through Transat’s Friday webinars and upsell premium options: “Encourage clients to elevate their trip with options like Club Class upgrades and Signature Luxury Collection hotels. These add value for the traveller and increase commission potential.”
Air Canada Vacations echoes the strong potential of Europe, particularly through curated, multi-country itineraries. Erminia Gallina, Director of Sales, says, “If there’s one area that Canadian travel advisors should keep front and center in 2026, it’s Europe, especially the curated, multi-country, off-the-beaten-path experiences that ACV has perfected. Whether travellers want iconic destinations, quieter routes or relaxing beach stays, ACV has it all.” She adds that these all-in packages – including air, transfers, accommodations, tours and rail or ferry tickets – allow advisors to sell with confidence while saving time and boosting earnings.
Gallina stresses leveraging ACV’s Key Account Managers to maximise sales. “Stay informed and stay connected. ACV’s sales team provides insider selling tips, destination insights, tailored training, one-on-one business meetings, guidance on new destinations, and support in building promotional materials.” With emerging destinations like Palma de Mallorca and tools such as 48-hour holds on Europe or global packages and the upcoming ACV Global Toolkit (launching next year), advisors are well-positioned to capture Europe’s earning potential in 2026.
