Not Just Travel has beaten world-recognised brands by winning both Best Lifestyle Franchise in the World and Best European Franchise.
Co-founder Paul Harrison accepted the prestigious accolades at the International Franchise Association’s (IFA) Global Franchise Awards 2025 ceremony last night in Las Vegas.
Voted by the heads of national franchise associations across the world, the IFA based its decision to award Not Just Travel’s recruitment arm, The Travel Franchise’s on its exceptional business model, which empowers individuals to run their own successful travel businesses with maximum flexibility and support. Of note is The Travel Franchise’s ability to help franchisees from all walks of life achieve their personal and professional goals, making it a true game-changer in the world of franchising
At the company’s Annual Conference in January this year, Not Just Travel revealed 2024 sales were up 35%.The company now has over 720 members, over a hundred of which are anticipated to make +£1 million in sales in 2025. Lucrative cruise sales have rocketed too, making up just 3.8% of sales in 2019 and around 18% of all sales in 2024.
Talking from the awards ceremony in Las Vegas, Paul Harrison said: “We know we are the best travel franchise in the world and now it’s proven. Other franchise brands include Vodafone, McDonalds and Subway and so this is a phenomenal result that cements our standing in the franchise and travel industry. It is the culmination of decades of hard work, determination and commitment to our franchisees as we constantly reinvest in our offer to them.
“This award is a huge testament to the hard work of our incredible team and the amazing consultants we’ve supported along the way. Despite entering the travel industry from outside, it’s the sheer passion and commitment of our consultants that enable them to lead the travel industry. By booking holidays with friends and families first, there is social currency involved. There is no 9-5 with our consultants – it’s 24/7 and built on valuable relationships. That’s our unique offer and it works – evident in how sales growth outpaces many in the industry.”
