Inside Travel Group has recorded its biggest-ever quarterly sales for small group tours to Japan. 

Inside Travel Group’s Japan cultural adventure specialist brand, InsideJapan, announced that the first quarter of 2025 was the biggest ever sales quarter for Small Group Tours with sales up 54% on the same period 2024.

 

The specialist tour operator is now in its twenty-fifth year of business and has been offering tour leader–led small group tours and tailormade self-guided cultural adventures since it began.

 

“It’s great to see that our group tours are more popular than ever,” said Small Group Tours Manager, Richard Farmer.

 

“Group tours have a certain image – big groups of people; flag waving tour guides; tourist bubble coach trips etc – but this is very much not the case with InsideJapan.

 

“Unlike generalist tour companies, our tours are small with a maximum of 14 people which enables us to do so much more than generalist tour operators, travelling by local train, staying at traditional ryokan accommodation and a whole lot of cultural inclusions.”

 

Farmer added, “Our Insider tour leaders are essential to the success of the tours, helping visitors navigate issues of overtourism both geographically and culturally, getting people ‘beneath the surface’ and making the most out of their time in Japan”.

 

The demand for small group tours also saw fellow Inside Travel brand, InsideAsia launch its first ever tour to South Korea this year with the Soul of Korea tour.

 

Along with the growing popularity for small group tours, InsideJapan recently launched their ‘off peak’ seasonal pricing with up to 15% off tours travelling outside of the popular spring and autumn seasons saving up to £920pp just by travelling in the summer months.

 

Inside Travel also launched its Agent Insider Programme in which agent partners can earn one of ten places on tour through booking three individual small group tours.

 

Co-Founder, Simon King said, “We truly believe that as tours go, these are the best on the market, and we are delighted that more people are discovering them and experiencing the uniqueness of Japan. People often say that they are ‘not tour people’ but customers often come back for more”. 

 



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