TTC Tour Brands has launched a sales incentive across Trafalgar, Insight Vacations and Costsaver giving agents the chance to earn vouchers for new bookings.
Agents will earn a £30 shopping voucher for every passenger booked on a tour for 2026 or 2027.
This rises to a £100 shopping voucher for every passenger booked on a river cruise departing in 2026 or 2027.
The incentive applies to new bookings between June 22 and July 31 for tours, and June 1 and July 31 for river cruises.
This comes as the operator brought out an Early Booking Advantage campaign for 2027, spotlighting a range of travel styles and price points across the three brands and offering savings of 10% on selected small group tours and up to 30% on selected river cruises.
Stand-out itineraries include: Tastes and Sounds of the South, Japan Discovery, Landscapes of the Canadian Maritimes and Vietnam and Cambodia.
EMEA managing director Kelly Jackson said: “Travellers are increasingly planning further ahead, particularly for destinations and experiences that sit high on their bucket lists.
“We’re seeing continued demand for Japan, USA and Canada, Vietnam, Scandinavia, alongside growing interest in smaller group experiences that allow travellers to connect more deeply with the destinations they visit.
“By booking early, travellers not only benefit from valuable savings, but also gain access to a wider choice of departure dates, itineraries and accommodation options.
“For travel agents, it’s an excellent opportunity to start future travel conversations now and help clients secure the experiences they really want before availability becomes more limited.”