Open Jaw was on-site in Mississauga for stop number three of The Travel Corporation’s (TTC) Tour Brands’ Travel Talks events. Spanning across 14 cities in Canada, this marks the operator’s first post-COVID nationwide Travel Talks road tour.

In partnership with Tourism Spain, the evening served two primary goals: celebrating Travel Advisor Appreciation Month, and spotlighting the diverse family of tour brands under TTC’s umbrella to travel agents and their invited guests. In including clients, the objective of the Travel Talks is to support advisors in turning lookers into bookers.

As Jenni Berg, Director of Sales at TTC, emphasized, “These events are not only for travel advisors, but also for their guests, because we want to be able to help close the sale for them.” Berg underlined the importance of offering prospective travellers firsthand insights into the enriching experiences curated by TTC Tour Brands.

With six separate brands, ranging from value-driven to Luxury Gold experiences, TTC Tour Brands offers travellers 1,000 itineraries spanning 80 countries worldwide. Beyond exploration, TTC underscores its dedication to responsible tourism through its Make Travel Matter experiences, which aim to contribute positively to the people, planet or wildlife of destination locales.

The evening also included messaging from Michelle Palma, VP Field Sales for North America of luxury river cruise brand, Uniworld River Cruises.

TTC Tour Brands, after consolidating its six brands into a single portfolio, offers advisors an array of travel styles catering to their clients’ preferences and budgets — from the adventurous spirit of youth with Contiki, specialized tours focused solely on Ireland and Scotland by Brendan Vacations, or upscale experiences with Luxury Gold.

Moreover, Berg highlighted the role of personal connections in the realm of travel, noting, “We’re happy to see our amazing partners, interact with some of our travellers and hear their stories because at the end of the day, travel is all about people.”

These events serve as platforms for fostering meaningful connections between travellers, travel advisors, and the TTC team, enriching the travel experience with personal anecdotes and shared adventures.

Looking ahead, The Travel Corporation has new offerings on the horizon. Among them are Tours For Women By Women, offering small group women-only tours designed to broaden perspectives and palates. For a limited time, travellers can enjoy an 8% discount on these enriching experiences. Additionally, the Seasonal Travel Sale presents an opportunity to save up to $4,000 per couple on select tours booked before May 30.

Berg also highlighted the popularity and value offered by TTC’s flagship brand, Trafalgar Tours. She noted, “Trafalgar Tours are the most popular and it always has been. The value you’re getting on a Trafalgar Tour for what you’re paying is out of this world.” Moreover, TTC travellers can expect centrally located accommodations and unique stays, ensuring an authentic and hassle-free travel experience.

As summed up by Carolynn Monaco, a long time TTC traveller, “Trafalgar is extremely organized and their guides are awesome. I grew up reading National Geographic as a kid, and now I get to see these destinations in real life!”

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