Hays Travel’s in-house tour operator Vista said cruise bookings have led to a ‘meteoric’ first quarter.

Its new specialist cruise team of 14, based around the UK, said it had exceeded targets for bookings, agent support and cruise launches.

Head of Sales Kathleen Molloy said cruise is a ‘priority’ for Vista, which was previously known as Hays Travel Tour Operator (HTOL).

“At the start of 2024 we had a massive 32 cruise lines available to sell and package through Vista. Our cruise specialists dove straight in – attending specialist training and working with our cruise line partners to fully understand their product,” she said.

Head of Cruise Catriona Parsons added: “The impact of Vista’s new specialist cruise team has been huge. Sales during the first three months of this year were meteoric and their confidence, patience, and commitment to increase and convert cruise sales has been transformative.”

Kathleen added Vista’s newly integrated TProfile quote platform, which offers customers ‘bespoke and interactive’ quotes, helped with the team’s sales conversion.

Pictured from L to R: Vista’s cruise team members Danny Graham, Stuart Evans, Aree Saint, Jamie Stephen, Liz Sullivan, Ashley Timmins, Nicky Aitchison, Rachael Adrian, Caitlin Hogg, Ainsley Dunlop, Cheryl Treherne, Samantha Adey, Chris Moles and Louise Watson

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