Brand USA, the destination marketing organisation for the United States, has launched its revamped USA Discovery Programme. This innovative e-learning initiative is designed specifically for travel agents and tour operators, aiming to enhance their understanding and expertise in promoting diverse destinations and experiences across the USA.
Accessible as a free mobile app, the USA Discovery Programme offers both convenience and flexibility. Participants can track their training progress and preferences seamlessly between web and mobile platforms. The program guides travel agents through a structured learning journey, resulting in the prestigious USA Specialist certificate. To earn this certificate, agents must complete seven multi-modal foundational chapters which unlock them to explore other training modules in The Experiences section, which covers various attractions and activities throughout the USA. Users earn badges for completing different experiential modules.
The program features a tiered badge system to incentivise ongoing learning and achievement, wherein completing 20 badges earns silver status, with opportunities to advance to Gold and Platinum tiers by accumulating additional badges. These achievements, alongside comprehensive training resources, can be tracked and managed through the program’s Rewards section.
To become a USA Specialist, visit www.usadiscoveryprogram.in. The app can be downloaded on iOS and Android devices.
