Despite ongoing geopolitical uncertainty, the luxury travel sector remains resilient. In 2026, the industry will evolve with travelers prioritizing cultural depth and meaningful experiences, as well as alternatives to overtouristed hotspots or new ways to explore high-traffic regions. Here’s a look at the key trends shaping the year ahead.
With the Michelin Guide expanding into Manila and Cebu, the Philippines will enter the global culinary spotlight in 2026
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Asia’s Next Wave:
Asia will remain one of the most in-demand regions (there will be no White Lotus hangover for Thailand just yet), but the focus is shifting beyond familiar favorites. Japan and Thailand continue to dominate, yet seasoned travelers—particularly Boomers motivated by overtourism concerns—are looking elsewhere for what’s next. China is emerging as a strong contender, boosted by relaxed visa policies (especially the new 240-hour visa-free transit program for American) and a growing interest in high-end shopping trips. Taiwan offers a Japan-adjacent experience, from coastal sushi to temple culture, but with far fewer crowds and much lower prices. Even within Japan, travelers are branching out, trading places like Kyoto for lower-profile destinations like Kamakura. Another one to keep an eye on is the Philippines: In 2026, the Michelin Guide will expand further into Southeast Asia with new editions in the Philippines.
Major events and milestones will continue to drive travel, and this year marks America’s 250th anniversary.
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The United States: From Soccer Fever to Cowboy Core
Major events will continue to be powerful drivers of inbound luxury travel. The 2026 FIFA World Cup, hosted across the United States, Canada, and Mexico, is already shaping itineraries. The U.S. will also mark the 250th anniversary of Independence Day, drawing history-focused travelers. Openings like One&Only Moonlight Basin will elevate interest in American West and continue to inspire a growing wave of “cowboy core” travel.
The Indian Ocean Diversifies:
The Indian Ocean’s appeal shows no sign of slowing, but travelers are looking beyond the Maldives. Seychelles remains strong, particularly because of the new reopening of Frégate Island, the ne plus ultra of many ultra-luxe bucket lists.
Madagascar is increasingly seen as the new Maldives with more culture, and it’s certainly one to watch (especially because of the trio of new barefoot luxe openings: Voaara, Namoroka Tsingy and Time + Tide Tsara Komba). And Mozambique’s unmatched coastline is attracting attention thanks to projects like Kiswawa Sanctuary and industry whispers (some suggesting future expansion from andBeyond and potential scouting from Aman, signaling long-term luxury investment).
Boats and Trains Reimagined
Boats and trains will be among 2026’s most transformational travel categories, especially for multi-generational groups and high-end celebration trips. The “don’t call it a cruise” movement continues, with Four Seasons’ sailing yacht debuting in January; new itineraries from Ritz-Carlton; and an anticipated (if not immediate) entry from Aman. Smaller expedition vessels in places like Raja Ampat cater to travelers seeking intimacy, biodiversity, and off-grid immersion.
Rail travel is also continuing full steam ahead with a new Belmond train in the UK, Britannic Explorer, and Accor’s Dolce Vita Express in Italy (paired with openings such as Orient Express La Minerva in Rome and a new Orient Express hotel in Venice), which tap into the growing appetite for heritage-rich travel.
Kenya’s lesser-visited Laikipia Wilderness is known for the elusive black leopard.
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Safaris Go Off the Beaten Path:
Safari travel in 2026 will move decisively beyond familiar circuits and less conventional destinations are gaining traction, offering a counterpoint to overtourism and the homogenizing effects of “dupe-travel.”
New highlights include andBeyond Suyian Lodge, the first and only retreat within Kenya’s 44,000-acre Suyian Conservancy, set in prime black leopard territory. Gorilla trekking is also expanding: while Rwanda has long been the star—home to big-name brands like One&Only, Singita, and Wilderness—Uganda is getting a luxury boost with a new Abercrombie & Kent camp; the new Volcanoes Safari Kibale in the country’s prime chimp-trekking region; and an upcoming Asilia property. Also, newly launched direct flights from London’s Gatwick to Entebbe will make access easier than ever.
Europe Leans Into the Shoulder Season:
Europe remains a perennial favorite, but 2026 will emphasize cooler months and shoulder seasons. As peak periods become defined by overcrowding, overheating, and overpricing, travelers are embracing the quieter edges of the calendar. The Dolomites are set to surge, driven by a new Aman hotel, the Winter Olympics, and the broader movement toward extended summer seasons (lots of once-seasonal hotels are now being year-round destinations). The region also reflects the growing desire for slow travel.
London, meanwhile, continues its boom as the hotel capital of the world with major openings ahead from Auberge, Waldorf Astoria, St. Regis, Six Senses, Zetter Bloomsbury, and Rosewood.
