The European Best Destinations organization has revealed its highly anticipated report on the trendiest places in Europe to visit this year, based on a record number of votes from more than 1.2 million travelers across 158 countries.

Selected from 500-plus destinations, the new, tempting list includes hidden gems, exclusive coastal towns, preserved nature escapes, romantic getaways, city breaks, family vacations, exclusive islands and wellness retreats.

The 20 shortlisted European Best Destinations were selected for their quality of life, sustainable development, year-round cultural offer, growth of popularity on social networks and their international recognition (winners of Smart tourism, EU Green Capital, UNESCO, Zero Carbon Emission Commitment, EU Capital of Culture, Blue Flags and more).

ForbesThe 20 Best European Destinations In 2024: Marbella Tops Travel SurveyBy Cecilia Rodriguez

Monaco tops the list with an unmatched 115,891 votes—98% of them by international travelers—making it the most globally-endorsed destination in the competition’s history.

“This sun-soaked, five-star escape embodies everything discerning travelers seek in 2025: sustainable luxury, nature, wellness, gastronomy, conservation, sports activities and designer shopping,” EBD explained.

Riga, Latvia’s capital, snared second place and was also selected as the Best Baltic Destination, followed by Dubrovnik & Cavtat in Croatia, Madrid, and Namur in Belgium in the first five places.

With Amsterdam, Olhão in Portugal, Ascona in Italy, Bath in England, the sustainable luxury Greek island of Antipaxos, and Seville, Spain among others, the 2025 selection, according to EBD, “perfectly reflects modern travelers’ evolving desires—a mix of exclusive retreats, cultural treasures, romantic escapes and sun-kissed coastal gems.

ForbesTravel Photographer Of The Year: Beautiful, Inspiring Award-Winning ImagesBy Cecilia Rodriguez

From the majestic streets of Madrid to the crystal-clear waters of Antipaxos, from the cultural richness of Riga to the elegance of Monaco, this year’s selection proves that Europe remains the world’s most diverse and captivating continent for travel.”

In partnership with more than 500 tourism offices in Europe and the EDEN Network (Sustainable Destinations awarded by the European Commission), European Best Destinations has billed itself as the most influential travel competition in Europe for the past 14 consecutive years.

1. Monaco, Best European Destination 2025

EBD’s top selection is the ultimate luxury and lifestyle escape and has been officially awarded the title of Best Destination in Europe 2025, a recognition voted by tourism professionals and travelers as the Must-See Destination of the Year.

The famous city on the French Riviera leads the way in sustainable luxury travel, with a commitment to marine conservation, green tourism and eco-conscious urban development. Its victory reflects a growing traveler preference for destinations that seamlessly combine exclusivity with sustainability.

The preferred destination for couples aged 25 to 45, Monaco has received more votes than any other Riviera destination since the competition’s inception.

The principality’s blend of sustainability, luxury, culture, gastronomy, wellness, sport and year-round events makes it an exceptional experience for a romantic getaway, a family retreat or an exclusive escape.

“Explore the historic charm of Monaco, marvel at the legendary Place du Casino, or unwind at the Larvotto seaside complex, where luxury meets the Mediterranean. Enjoy Michelin-starred dining, vibrant cultural events, and a commitment to sustainable tourism,” EBD recommends.

2. Riga, Latvia

The #2 Best European Destination also won the tile of Hottest City Break 2025.

Latvia’s capital combines historic charm with a modern, vibrant atmosphere, making it a favorite for globetrotters seeking an inspiring destination. Known as the “Paris of the North,” Riga offers a rich blend of Art Nouveau architecture, nature, shopping, gastronomy and vibrant cultural events.

Riga, Rising Star of the Baltics, was also voted best Baltic destination and has been gaining significant momentum on the European travel scene. Recognized as one of the Top 5 European Destinations in 2024, Riga saw a 14% increase in visitors, making it one of Europe’s most up-and-coming cities.

In its Old Historic center, a UNESCO World Heritage site, medieval landmarks such as the House of the Blackheads and Riga Cathedral take you back in time. “For a taste of Riga’s artistic soul, explore the trendy Mieraiela district, brimming with artisan shops, galleries, and cozy cafés,” notes EBD.

“Food lovers will find Riga a culinary haven, from its traditional Latvian dishes to its modern fine dining scene, while Riga Central Market offers a sensory journey through local flavors. In the evening, unwind at one of Riga’s many rooftop bars with stunning views of the city.

Riga’s unique appeal lies in its harmonious blend of old and new. Visitors can relax by the tranquil Daugava River, take a stroll through the lush Kronvalda Park, or explore the Latvian National Museum of Art for a deep dive into the country’s heritage. The city also boasts a thriving nightlife. Whether you’re visiting for the annual Riga Opera Festival or the enchanting Christmas markets, Riga promises unforgettable experiences year-round.”

3. Dubrovnik & Cavtat, Croatia

Dubrovnik & the Hidden Luxury of Cavtat in Croatia were voted #3 Best European Destination.

Dubrovnik, in the southern part of the country by the Adriatic Sea, is one of the most prominent tourist destinations of the Mediterranean. Known as the “Pearl of the Adriatic,” it has all the features to enchant visitors: ancient city walls, crystal-clear waters, and a rich cultural heritage.

The old city of Dubrovnik, a labyrinth of cobblestone streets, baroque buildings and charming squares, is a UNESCO-listed site, a favorite for history lovers but also a top-tier luxury destination with five-star hotels, gourmet dining and exclusive island escapes.

This year, Dubrovnik and Cavtat competed jointly, showcasing their unique blend of historic grandeur and peaceful exclusivity. Often dubbed the “New St. Tropez,” Cavtat is a rising star in sustainable luxury tourism, offering a retreat at its pristine beaches and elegant boutique hotels. With 24% of American travelers voting for Cavtat, it’s one of the best destinations for an affordable yet exclusive European escape.

“Stroll along the famous city walls for breathtaking Adriatic views, explore Lovrijenac Fortress and the Rector’s Palace, or take a short boat ride to the island of Lokrum, a tranquil escape with lush gardens and hidden coves,” EBD advises.

For ultimate exclusivity and luxury, visit Cavtat, a short drive from Dubrovnik. Awarded the title of Most Exclusive Destination in Europe, it offers a more intimate escape from the crowds. With its picturesque marina, elegant waterfront and charming historic town, it’s also home to the Most Beautiful Bay in Europe.

For beach lovers, Dubrovnik’s coastline, from the sandy shores of Banje Beach to the crystal-clear waters of Sveti Jakov, offers plenty of alternativess for sunbathing, swimming and water sports.

4. Madrid, Spain

Madrid, made it to #4 of the Best Destinations in Europe for 2025. A city where tradition meets modernity, it’s an irresistible choice for travelers. Spain’s vibrant capital offers a unique blend of rich history, cutting-edge art, world-class dining, lively night life and an electric energy that never stops.

“With trendy new hotspots, in 2025 Madrid is more alive than ever,” writes EBD. “Stroll through the iconic Gran Vía, a paradise for shopping and architecture lovers, or explore the historic Barrio de las Letras, brimming with literary history and charming streets. Art enthusiasts will be captivated by the Prado Museum, Reina Sofía Museum, and Thyssen-Bornemisza Museum that form the world-famous ‘Golden Triangle of Art.

“Madrid offers a rich gastronomic experience, from Michelin-starred restaurants to authentic tapas bars as well as trendy rooftop terraces. For those seeking special experiences, visit the lush El Retiro Park for a leisurely boat ride, catch a flamenco performance or enjoy the buzzing nightlife in neighborhoods like Malasaña and Chueca. Madrid’s lively calendar of events, including festivals like San Isidro or Design Week, ensures there’s always something exciting happening.”

5. Namur, Belgium

Ranked 5th among the Best European Destinations 2025, Namur is experiencing a true renaissance, evolving into one of the most dynamic and forward-thinking destinations in Europe.

A unique fusion of elegance and nature Namur, the capital of French-speaking Wallonia, has emerged as the perfect romantic and cultural getaway. Located at the confluence of the Meuse and Sambre rivers, it offers a mix of heritage, gastronomy and outdoor adventure. Particularly popular among culture lovers, nature enthusiasts and couples looking for a romantic escape.

Namur has also been voted “Best City Break in Europe 2025” by travelers. Once a hidden gem, it’s now a thriving hub of innovation, sustainability and culture, attracting both travelers and investors attracted to a city on the rise.

Namur stands out as one of the best cities to live in due to its green spaces, strong commitment to zero-carbon initiatives and thriving start-up ecosystem.

With its boutique hotels, high-end gastronomic restaurants, and trendy bars, it’s also a Romantic & Cultural Getaway for 2025.

The Next 5 European Best Destinations

6. Amsterdam, The Netherlands

The Ultimate Year-Round Destination for Culture, Charm & Sustainability, Amsterdam, continues to offer a vibrant blend of heritage and innovation.

“Wander its iconic canals, where 17th-century charm meets modern design, and explore neighborhoods like Jordaan and De Pijp, brimming with markets, boutiques and cozy cafés,” EBD notes.

From spring tulip fields to summer festivals, autumn canal strolls, and winter’s magical light displays, Amsterdam invites visitors all year. Cycle through Vondelpark, savor local treats like stroopwafels and visit cultural landmarks including the Rijksmuseum, the Van Gogh Museum and Anne Frank House.

The city is also a hub for sustainable tourism, with a focus on green transportation and eco-friendly accommodations

7. Olhao, Portugal

An Algarve Hidden Gem, Portugal’s coastal town of Olhão offers traditional charm and luxurious experiences.

“Wander the cobbled streets of its historic Old Town, explore vibrant markets brimming with fresh seafood, and take a boat trip to the golden sands of nearby Barrier Islands like Armona and Culatra,” enthuses EBD.

“Savor Olhão’s thriving culinary scene, from seafood cataplana to fine dining, paired with local wines. Outdoor enthusiasts can explore the stunning Ria Formosa Natural Park, ideal for kayaking and birdwatching. With its relaxed vibe and rich culture, Olhão offers an unforgettable escape.”

8. Mljet Island, Croatia

Croatia’s Green Pearl, Mljet Island, is a hidden gem with untouched nature, crystal-clear waters and peaceful ambiance for those seeking relaxation, adventure and authentic experiences.

Its Mljet National Park, the oldest protected marine area in the Mediterranean, features Veliko and Malo Jezero, saltwater lakes surrounded by lush forests and pristine beaches such as Saplunara ideal for swimming, snorkeling and kayaking.

“Hike or bike through the island’s scenic trails and charming villages, and savor fresh seafood, local olive oil, and wines at cozy taverns,” writes EBD. “Known for its commitment to sustainability, Mljet offers a slower pace of life and a chance to reconnect with nature.”

9. Lisbon, Portugal

The vibrant charm of Lisbon, Portugal’s capital, is found in its cobblestone streets, colorful tiles and breathtaking views that meet a dynamic cultural scene.

Says EBD: “Stroll through historic neighborhoods like Alfama, with its soulful Fado music, and Baixa, home to grand plazas and lively Bairro Alto.

Savor Lisbon’s culinary delights, from traditional dishes like bacalhau to the iconic pastéis de nata. Explore landmarks like the Belém Tower and Jerónimos Monastery, or ride Tram 28 to scenic viewpoints.

Just beyond the city, golden beaches and Sintra’s fairytale landscapes await, making Lisbon the perfect blend of history, flavor, and adventure.”

10. Antipaxos, Greece

This is one of Greece’s Hidden Paradises for Serenity & Seaside Luxury

On the small island of Antipaxos, a hidden gem in Greece about three kilometers south of Paxos, turquoise waters, untouched charm and serene luxury beckon.

A short boat ride from Paxos, Antipaxos offers breathtaking beaches like Voutoumi and Vrika for swimming, snorkeling or sunbathing in peace. Indulge in the island’s renowned wines and fresh seafood at charming seaside tavernas, blending authentic flavors with stunning views.

Wander scenic trails through olive groves and vineyards, offering vistas of the Ionian Sea. Whether for nature lovers or couples, Antipaxos promises a secluded and beautiful getaway.

The Next 10 European Best Destinations For 2025 Include:

11. Dhermi, Albania

12. Bath, UK

13. Folegandros, Greece

14. Istanbul, Turkey

15. Eze, France

16. Ascona, Switzerland

17. Alesund, Norway

18. Cassis, France

19. Seville, Spain

20. Porto-Montenegro, Montenegro

All 20 winners of this year’s European Best Destinations competition can be seen here.



Source link