PATA and Travel Unity have formalised a two-year partnership through an MoU signed in January 2025, aiming to promote an inclusive, accessible, and sustainable tourism industry across the Asia-Pacific region.
Under this collaboration, PATA and Travel Unity will work jointly on various initiatives, including the cross-promotion of events and activities, reciprocal speaking opportunities, and exclusive benefits for their respective members. These benefits include discounts, early bird deals, and enhanced support in connecting with qualified buyers.
PATA and Travel Unity will also partner on human capital development by offering workshops and cohort programmes for PATA’s youth community, focusing on sustainability, diversity, equity, and inclusion (DEI) to empower future industry leaders.
Through these efforts, both organisations focus on fostering a more diverse, inclusive, and skilled workforce, ultimately leading to long-term capacity-building efforts and stronger career pathways for young professionals in the travel and tourism sector.
Travel Unity is a non-profit organisation dedicated to fostering diversity in travel and tourism through individual and community empowerment. Its executive director Roni Weiss commented: “Travel Unity was founded on the belief that travel has the power to unite people of all backgrounds and identities. This partnership with PATA allows us to amplify the global impact of inclusive practices, bringing our mission more deeply into the Asia-Pacific region. We are excited to collaborate with our friends at PATA to create opportunities that empower individuals and communities while driving meaningful progress in the travel industry.”
Added PATA CEO Noor Ahmad Hamid: “Together, we aim to drive meaningful change, ensuring that travel continues to serve as a powerful force for connection, empowerment, and progress.”
