Youth specialist Party Hard Travel has reported record sales figures with plans for further “significant” growth as it marks its 10th anniversary.
It took more than 40,000 bookings last year and is targeting 55,000 this year, thanks to new destinations and a major recruitment drive.
Chief executive Nathan Cable (pictured below) – who co-founded the London and Surrey-based specialist – said some weeks in the peak season are now sold out, with the number-one destination being Ayia Napa, Cyprus.
Furthermore, with more than 7,000 candidates applying for 30 holiday rep roles, he said he is “confident” of having the company’s best team yet.
Another boost to sales came thanks to marketing manager Keisha Providence, who organised a trip for 40 top UK creators in Ayia Napa at the start of May.
They attended key events including Agenda White Party, where popular UK rapper Swarmz made a surprise appearance. Views from the trip have exceeded 250 million on TikTok alone, said Cable.
