EF Adventures has teamed up with outdoor retailer Backcountry to launch a cobranded tour collection.
The itineraries are currently being developed and will be announced later this year.
The partnership includes adventure trips, gear lists curated by Backcountry and exclusive discounts for travelers. The collaboration also names Backcountry as the preferred outdoor gear partner of EF Adventures.
EF Adventures travelers can also join Backcountry Summit Club Plus, the company’s loyalty program, while Backcountry customers will receive discounts on EF Adventures tours.
EF is the latest major tour operator to join forces with a retailer. Intrepid Travel partnered with REI last year for joint itineraries.
