If you’d told the travel industry in 2020 that travel advisors would be one of the fastest-growing professions on LinkedIn within five years, you’d have gotten some polite, exhausted laughs.
However… Bloomberg reported last fall that over the past three years, the number of people describing themselves as travel agents or advisers on LinkedIn increased by more than 50% — making it the fifth-fastest growing profession over that period. That’s no blip, my friends. It’s a signal with major tailwinds.
It’s also, frankly, well-earned. Today’s luxury travel advisor is operating in conditions that would rattle most professionals: geopolitical tensions reshaping preferred routing by the week, airlines folding mid-itinerary (R.I.P., Spirit — you were complicated), and clients whose definition of “seamless” keeps getting more demanding even as the world keeps getting less predictable. Today’s advisors are managing risk, reading rooms, and somehow making all of it feel like a gift to the person on the other end of the phone.
At Luxury Travel Advisor, we cover this industry every day — the trends, the openings, the deals, the disruptions. But on Global Travel Advisor Day, we want to set the coverage aside for a moment and just say it plainly: the field is thriving because the people in it are exceptional. Full stop. Here’s to them and you.
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