Flowery bikes, eco-living and a rules quiz: Amsterdam paints a new vision of the city for tourists
Amsterdam is softening its ‘stay away’ messaging – but it still wants to deter rowdy visitors. ADVERTISEMENT Amsterdam has desperately been trying to shake off its ‘party capital’ image – with limited success. After its 2023 campaign urging drunken British tourists to ‘stay away’ failed, the city is trialling a softer approach. Hoping to attract […]