Travel subscription programs are surging in popularity as they propose to offer vacationers a range of benefits and financial savings. Advantages might include reduced rates for accommodation, freezing airfares and members-only package deals.

eDreams ODIGEO is one of the world’s leading travel subscription companies and one of Europe’s largest e-commerce firms. Recently, the group celebrated a major milestone as its subscription program Prime surpassed seven million members.

So are travel subscriptions worth it and how can you get the most as a member?

What are the benefits of signing up to a travel subscription service?

eDreams ODIGEO has seen a fourfold increase in members in just over three years. The rapid expansion underscores the success of the subscription model and its growing impact on the way we are choosing to travel.

The company’s Prime service is now the seventh largest Europe-based B2C subscription platform. Since its launch in 2017, it has continuously evolved, expanding its offerings to meet the diverse needs of modern travelers.

Today, it provides a comprehensive range of travel products and services designed to deliver “choice, convenience, and peace of mind”. Prime members benefit from a variety of flexibility features, including the ability to freeze prices while finalizing travel plans and cancel bookings for any reason, offering greater flexibility than standard airline refund policies.

Prime also offers exclusive AI-personalized and member-only deals on flights, hotels, holiday packages, and car rentals. Subscribers receive £300 ($390) worth of monthly vouchers, and 24/7 priority customer support. Members can also share perks with friends and family.

“Our customers are increasingly engaged and satisfied, and it’s our innovative technology that enables us to deliver hyper-personalized experiences,” says Dana Dunne, CEO of eDreams ODIGEO. “This achievement further reinforces our commitment to offering exceptional value, flexibility, and convenience to travelers worldwide.”

Travel subscriptions hit the luxury market

Travel subscriptions have also captured the luxury market. Inspirato Pass is a luxury travel and lifestyle subscription that gives members access to over one million trips, including in Europe, for $31,900 per year, with all nightly rates, taxes, and fees included.

The Inspirato Pass Trip List includes Inspirato vacation homes, top hotels and resorts. Trips range in length from 2 to 14 nights, include over one million choices in over 150 destinations, and are bookable up to a year in advance. Pass Trips include complimentary first-class personalized service, with pre-trip planning, on-site concierge, and daily housekeeping. You are only responsible for your travel costs (e.g., airline tickets, rental cars, parking charges, etc.) and any consumables you incur during your stay.

Manifest is a lifestyle and travel club for more affordable luxury. It offers two membership levels. The Manifest Escapes Premium Membership is $2,500 annually while the Elite is $5,000 per year. Both levels include access to all of Manifest’s pre-planned travel experiences, custom-curated private getaways, and fixed hourly rates on private aviation. The company creates custom-crafted getaways to iconic destinations in Europe and around the world including private air charter options.

While these luxury subscriptions might be beyond the budget for many travelers, there are also specific membership options that can save you money in Europe, including airport lounge passes, hotel group memberships and rail passes.



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