Here are the simple checks that can stop you falling for a travel scam this year
An expert is warning that travel scammers are becoming harder to spot(Image: GettyImages)
As Brits continue planning holidays abroad for 2026 and beyond, industry experts are warning travellers to stay alert to increasingly convincing travel scams that are costing holidaymakers millions each year.
Holiday booking fraud remains a major issue in the UK, with more than £11million lost in 2024 alone by travellers who believed they were paying for legitimate flights, accommodation, and package holidays.
At the same time, concern around scams is rising sharply, with searches for travel scams increasing by 648 per cent over the past year and reaching 37,000 searches in the last month alone.
With millions of people searching for flights, hotels and package deals, travel expert Jane Bolton from tailor-made ski holiday operator Erna Low has shared the most common warning signs catching travellers out – along with simple ways to avoid becoming a victim.
Too good to be true holiday deals
The travel expert warns that suspiciously cheap offers on social media are often designed to pressure travellers into making quick decisions before they have time to properly check the legitimacy of the deal.
She explains: “Luxury villas for a fraction of the normal price or return flights that seem unbelievably cheap are often the first red flag. Scammers know people are looking for bargains, so they create eye-catching posts designed to rush travellers into quick decisions.”
Jane recommends: “If a deal looks dramatically cheaper than similar options, take a step back. Always book through reputable travel companies or trusted booking platforms with secure payment systems, and never send money by bank transfer to ‘hold’ a deal.”
Fake flight cancellation emails or texts
According to Jane, scammers are increasingly sending convincing messages that appear to come from airlines, often using official branding and urgent language to pressure travellers into clicking links or handing over information.
The travel expert shared: “Some travellers receive convincing emails or text messages claiming their flight has been cancelled or that extra fees are due. These messages often use real logos and urgent language making you think you need to act straight immediately.
“Never click links in unexpected messages. Instead, log into your booking account directly through the official website to check for updates. Airlines and reputable travel companies won’t ask for sensitive details through random links.”
Clone airlines and travel booking websites
The expert says fraudsters are creating fake websites that closely mimic legitimate airlines and travel providers, with only minor differences in the web address that can easily go unnoticed.
“Fraudsters are now creating websites that look almost identical to well-known airlines or travel brands. The branding can be convincing, and the difference in the web address might only be one letter.”
She recommends: “To stay safe, type the official website address directly into your browser rather than clicking ads or links. Double check the web address carefully, and use established booking channels that clearly display secure payment options and company details.”
Requests to move payment outside the platform
One of the biggest warning signs, Jane explains, is when travellers are asked to complete payments outside secure booking systems or continue conversations on private messaging apps.
“One of the biggest warning signs is being asked to complete payment outside of a secure booking system,” she says. “Scammers often claim there’s a technical issue and ask for a direct transfer instead.”
She adds: “Keep all communication and payments within the official booking platform wherever possible. This helps ensure you benefit from booking protection, transaction records and customer support if anything goes wrong. Genuine travel providers won’t ask you to bypass secure systems or move conversations onto private messaging apps.”
Fake travel insurance providers
Travellers are also being targeted by scammers offering unrealistically cheap insurance policies that appear genuine but provide no real protection when claims are made.
The travel expert shares: “Scammers don’t just target flights and accommodation. They also target travellers with extremely cheap insurance policies that look legitimate but provide no real cover. Many people only realise when they try to make a claim.
“Always check that an insurer is authorised by the Financial Conduct Authority before buying. If the price is significantly lower than everywhere else, it’s worth double checking.”
Scam customer service numbers
Jane also warns travellers to be cautious of fake customer service numbers appearing in online search results, as scammers use these to collect personal and payment details.
The travel expert revealed: “Some scammers set up fake helplines that appear in online search results. Travellers think they’re speaking to a legitimate representative, but they’re actually handing over personal details.
“Only use contact details listed on official websites. If you’re unsure, verify the number independently before calling.”
