The Advantage Travel Partnership is encouraging travel agents to highlight their expertise as part of a campaign to mark National Travel Agent Day.
The consortium is inviting members to share their “unique stories” through short videos that underline the personal touch and specialist knowledge they bring to clients.
The campaign, coinciding with National Travel Agent Day on September 5, is supported by ready-to-use assets and captions intended to “build a collective voice that elevates public perception and celebrates the profession”.
The campaign’s tagline is: “Trusted Agents. Trusted Expertise. Trusted Travel”.
Advantage Travel Partnership chief executive Julia Lo Bue-Said said: “National Travel Agent Day is our chance to celebrate the dedication and expertise of professionals whose work goes far beyond simply booking trips.
“Travel agents, and our members in particular, prove time and again that booking with a trusted agent makes all the difference.
“Being a travel agent isn’t a hobby or a side hustle; it’s a profession that is deep rooted in years of hard-earned experience and deep industry expertise.
“From leisure travellers seeking tailored experiences to businesses requiring efficient and secure corporate travel solutions, travel agents provide essential advice, cost savings, peace of mind and global connections.
“They are the real experts who live and breathe travel, offering guidance that goes far beyond online searches.
“They are skilled professionals who navigate an increasingly complex travel landscape to deliver what matters most: exceptional service and unforgettable experiences for their clients.”
