The tour, normally only available to Bentley owners, gives a behind-the-scenes look at the car manufacturing and personalisation processes.
Visitors can explore the Crewe factory’s production line, wood shop, leather and trim selection, and bespoke paint finishes.
The tour, available on the Bentley website, also includes a visit to the heritage garage, showcasing 100 years of the firm’s history, and the finishing centre where final quality checks and processes take place.
The virtual experience extends to Bentley’s beehives, part of the factory’s initiatives to enhance the local environment, and the Excellence Centre for Honey Production in Crewe.
Bentley, one of the region’s largest employers, was recognised as Britain’s Most Admired Automotive Manufacturer in 2024 for the second consecutive year.
This recognition is attributed to the company’s commitment to innovation and sustainability, which is evident in the factory’s operations.
The virtual tour celebrates British automotive innovation, regional pride, and the enduring appeal of the Bentley brand.
Among the highlights is Bentley’s paint shop, where more than 200 colour options are offered across standard, extended, Mulliner, and bespoke ranges.
The colour-match service creates unique hues tailored to customer preferences.
Popular choices for bespoke Bentleys were Onyx, Glacier White, and Dark Sapphire.
The Mulliner workshop, the world’s oldest coachbuilding company, is also featured in the tour.
Mulliner focuses on crafting continuation models of iconic designs, producing ultra-exclusive coach-built cars like the Bentley Bacalar, and collaborating with customers to create interiors and exteriors.
