How Technology is Redefining the Tourist Experience

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Dedicated to a truly sustainable and responsible travel & tourism industry, “Good Tourism” Blog offers diverse perspectives on sustainable tourism and responsible travel, because travel & tourism is everyone’s business.

Emerging Technologies in Travel & Tourism

Emerging technologies are revolutionizing the travel and tourism industry. From AI and Big Data to VR and social media, these advancements are transforming how we travel, book, and experience destinations. Here, several experts from the “GT” network share their insights on this dynamic evolution.

Social Media Influencers Are Replacing Travel Agents

Greg Richards, Professor, Breda University of Applied Sciences & Tilburg University, Netherlands

Social media has become a powerful force in the travel industry. Platforms like TikTok and Instagram are now primary sources for travel inspiration, effectively replacing traditional travel agents. Influencers curate travel experiences, with hashtags driving destination popularity among Millennials and Gen Z. This shift has led to phenomena such as ‘TikTok queues’ in cities like Amsterdam, necessitating professional queue management. Social media’s role in travel planning is not just a trend but a significant shift in how destinations are chosen and experienced.

The Optimal Balance Between Tech and the Human Touch

Mahiru Fernando, General Manager, Khiri Travel Sri Lanka

As the travel industry embraces Big Data and AI, finding the right balance between technology and human touch is crucial. Technologies like AI chatbots, smart hotel rooms, and VR tours enhance efficiency but must be complemented by genuine human interactions. Technology should augment human capabilities, not replace them. This balance ensures that while routine tasks are automated, the human touch is reserved for customer service aspects requiring empathy and emotional intelligence.

Bhutan’s Digital Identity Technology to Transform Tourism

Dorji Dhradhul, Author and Creativist, Bhutan

Bhutan has implemented a National Digital Identity (NDI) system, revolutionizing its tourism industry. This system simplifies border control processes through online pre-registration and biometric verification, enhancing security and personalizing tourist experiences. The NDI system provides tailored recommendations and seamless integration with local services, making travel more efficient and enjoyable. This technology also offers valuable insights into travel patterns, promoting sustainable tourism and preserving cultural heritage.

For Sustainability’s Sake, Tech Must Come with a Change of Mindset

Samut Bunnag, Junior Marketing Manager, LightBlue Consulting, Thailand

While AI and other technologies optimize travel operations and experiences, they must be accompanied by a mindset shift towards sustainability. Technology alone cannot achieve sustainable tourism; it requires a cultural change within the industry. For example, reducing food waste in hospitality involves both technological solutions and a commitment to sustainable practices. Today’s travelers prioritize environmental consciousness, choosing destinations and companies that demonstrate genuine sustainable efforts.

Insight BiteX: As Cruising Booms, Environmental Concerns Intensify

Frédéric Dimanche, Toronto Metropolitan University, Canada & Kelley A McClinchey, Wilfrid Laurier University, Canada

The cruise industry is experiencing a post-pandemic boom, with passenger numbers reaching new heights. However, this growth comes with significant environmental challenges. Cruise ships contribute to marine pollution and high emissions, impacting port cities and ecosystems. Despite technological advancements like LNG and electric shore power, the industry must adopt more stringent sustainability practices. Greater accountability and proactive measures are needed to mitigate the environmental impact of cruises.

Conclusion

Emerging technologies are reshaping the travel and tourism industry, offering new opportunities and challenges. From the rise of social media influencers to the implementation of digital identity systems, these advancements enhance efficiency, personalize experiences, and promote sustainability. However, the human element remains crucial, and a balanced approach is necessary to ensure that technology complements rather than replaces human interactions. As the industry evolves, embracing both technological innovation and a sustainable mindset will be key to future success.